Opening a DEFINE Franchise Begins with a Simple Conversation

You’ve done some online research, read our blogs, reviewed press articles, and possibly even experienced our classes or have spoken with a DEFINE franchisee. Maybe you’ve spent a few hours looking into DEFINE as your next personal and professional venture and you’ve liked what you’ve seen or read. Now, you want to know even more.

If you’re interested in opening a DEFINE body & mind studio and you’re ready to move forward, you’re in the right place. DEFINE has made the next step effortless: We just want to have a conversation with you!

First, you’ll fill out a request information form on our website by clicking HERE. From there, we’ll reach out to you to introduce ourselves and give you an overview of what we do. You’ll participate in a series of informative discussions where we’ll give you all the details you need to make a decision about DEFINE. We’ll start simple, introduce ourselves and provide you a little information on how DEFINE benefits our clients and franchisees, then we will answer any questions you might have. If you are interested in learning more, we will set up follow-up discussions to talk you through all things DEFINE, from timelines and startup costs to setting franchise expectations. You’ll learn it all; how many instructors you’ll need, what support you will receive, and what marketing resources and operations support will be available to you.

MOST IMPORTANTLY, we’ll establish together if DEFINE is a good fit for you!

Initially, you’re probably wondering what makes us different from any other fitness or wellness center. The answer is simple: DEFINE introduced an innovative approach to traditional fitness classes and group wellness focusing on educating clients to be their absolute best! Our unique, boutique studio business model accompanied with our proprietary instructor training offers clients a combination of barre, cycling, yoga, trampoline, hammock, and so much more… All Under One Roof! We’re confident in our ability to offer clients quality classes designed for physical strength, length, and balance and understand how they impact both states of mind and being.

In addition to our great classes, we also offer clients an exclusive line of private label retail and foods that complement our classes both while in studio and at home.

Ready to learn more? Email Carolina Loumiet to schedule a chat at carolina.loumiet@definebody.com! Carolina is skilled in all aspects of DEFINE. She’s held any and every position in a studio and still actively instructs multiple rev or indoor cycling classes a week. She has also assisted franchisees with opening and operating their studios and can guide you to success by understanding the entire system, from soup to nuts!


We look forward to helping your dreams become a reality with a DEFINE franchise.

Troy Wise