about DEFINE

DEFINE exists to support others in
becoming their absolute best. 

As a company, and a collective of dedicated fitness practitioners, we believe physical strength, length and balance are the key to wellbeing in body, mind and spirit. 

We create an atmosphere that inspires results, fosters community and gives back to others in order to achieve sustainable health and happiness. Founded in 2009 by Henry Richardson, DEFINE has stayed true to its original intent, offering effective, efficient, fun and balanced classes that allow clients to access their own definition of ‘success’.

DEFINE creates quality experiences, thriving communities, sustainable and eco-friendly spaces, and a positive impact on everyone who walks through our doors; whether that’s for one workout or one thousand.

our founders

Henry Richardson

FOUNDER

Richardson’s mission for DEFINE is to build a sustainable health and wellness community across the franchise, using a holistic lifestyle approach so members can reach their physical and inner strength goals, as defined by them. A native Houstonian, Henry conceived DEFINE’s contemporary, integrated body-mind concept through personal pain management and post-graduate study. Deeply committed to individuals living their absolute best life, Henry focuses on developing new programs, products and relationships to continue to lead the industry and break further ground in the mind, body and spirit wellness market.

Erin O’Leary Stewart

CO-OWNER

Erin’s background in the movement arts, kinesiology and dance profession with extensive teaching experience in Pilates, barre, dance and fitness classes coupled with a culinary degree from the Natural Gourmet Institute for Health and Culinary Arts, perfectly aligns with her role in and contribution to the success of DEFINE. Erin joined DEFINE in 2011 as co-owner, playing a vital role in expanding the brand with its third location, developing new class programs and products, as well as creating DEFINE foods; a program dedicated to educating on the importance of whole foods health. In 2013, Erin transitioned to work on the implementation of the franchise program, with the ultimate goal of bringing DEFINE to every viable community.

OUR PILLARS

our foundation, DEFINEd.

DEFINE is built on a four distinct pillars that inform every decision we make:

wellbeing

We believe wellbeing results from balancing the body and mind, and that each individual has their own definition of what that means for them. We’re the space for them to understand and DEFINE it.

atmosphere

It’s more than the movement; it’s the space you move in. Every element of your experience—sights, sounds, smells—is designed to enhance your energy and inspire you to achieve results.

community

A sense of belonging and connection to something bigger than us all—a movement or a collective mindset—unlocks another level of commitment and dedication. Not to mention, the straight up fun of group sweats.

giving back

Giving back or paying it forward; the ripple effect of acts of generosity extend far and wide. Contributing to the communities we’re in fosters a full circle of wellbeing and creates connections beyond our studio doors.

PROGRAMS

DEFINE your goals

We offer three programs designed to get you to your goals; you decide how to get there.

ABSOLUTE BEST

The ‘whole package’ program: take advantage of all DEFINE has to offer and access whole body + mind transformation.

CARDIO

Reap the whole-body benefits (and see the results) of kicking your heart, lung and so-much-more health up a notch.

STRENGTH

Tighten, tone, and gain strength, length and balance. Explore mixed methods of building your strongest body, mind and spirit.