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As a DEFINE Franchisee, you are more than just a Franchisee. Just having viewed the video below, a smile came to my face as our Strategic-partner’s, what we call our Franchisee’s, in The Woodlands identified themselves that way, as Strategic-partners. This truly underscores that DEFINE body & mind is one brand, once voice, no matter where your location is located across the globe.   The concept of unified thinking, when all members of DEFINE, whether at Corporate or at a Franchise location, are thinking and acting with the same goal of fulfilling our mission to educate DEFINE’s clients to be their absolute best, has truly come to fruition. It is not about Corporate telling what the Franchisee to do, it is about working in collaboration with our Strategic-partners and providing the support needed to achieve DEFINE’s mission. Here are just a few highlights of the all the support offered by Corporate:

  • Pre-Opening
    • You will be assigned a Pre-Opening Specialist to guide you through the following:
      • 1-Week Initial Training at DEFINE Headquarters in Houston, TX
      • Site Selection
      • Build-out
      • Instructor Recruiting
      • Pre-Opening Marketing
      • Getting the studio ready for opening
  • Ongoing Support
    • Once you open you will be assigned a Franchise Business Consultant for ongoing support in the following areas:
      • Operations
      • Marketing
      • Management
      • Recruiting
      • Continuing Education

Some highlights of the support received by our Strategic-partners is not only given to make the brand succeed but to make each Strategic-partner successful and fulfilled as they turn their passion into their livelihood!

Gelena & Sabrina from DEFINE Woodlands
Authored by Carolina “Caro” Gonzalez Loumiet Santaella
Franchise Business Consultant
rev Instructor